Our email open rates were stuck at 11% for years. We tried every template out there. When Adzeem built our first AutoLead campaign around a 2022 Accord with 28K miles, the open rate hit 38% and we got 6 test drive appointments from a single send. The difference was the visual quality — buyers could actually see themselves in that car. We now run monthly campaigns through AutoLead and our cost per lead dropped from $45 to $18.